Table of Contents
Whitepaper
Description
A white paper is a public relations and / or marketing tool that provides an overview of services, standards and technology, especially on IT topics. Even outside of the IT environment, white papers are increasingly being used as a communication and advertising tool in order to generate high-quality customer contacts through target group-specific campaigns (lead generation). Whitepapers differ from conventional advertising formats in terms of their practical value. The reader needs a solution to a problem in a particular situation. A whitepaper aims to meet this expectation.
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Whitepaper
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